SUPER MATCH 2014

REAL MADRID CF vs. ACF FIORENTINA
PR, Promotion and Marketing

The second edition of Super Match was spectacular friendly match between AFC Fiorentina with Polish player Rafał Wolski on the board and Champions League winner, Real Madrid full of sport stars: Cristiano Ronaldo, Sergio Ramos, Keylor Navas and James Rodriguez, World Cup 2014 best player. We wanted to deliver not only top-level product but also incredible emotions. It was the only match Real Madrid played in Europe during summer pre-season what makes it attractive topic for local and foreign media. Overall event gathered 45 000 at the National Stadium and million fans watching live transmission on Polish public channel TVP and on the foreign channels as well.
 
For the second time we were in charge of PR, Promotion and Marketing for Super Match:

  • Media briefing
  • Promotion campaign in cooperation with our media partners (TVP, Przegląd Sportowy, Piłka Nożna, TVP, WP, Radio Zet, Multikino, Ströer, Bravo Sport, Nasze Miasto) and other media
  • Cooperation with TVP production team during the Event
  • Press accreditation process for Polish, Spanish and Italian journalists and photographers
  • ACF Fiorentina – Press Conference and open training for media at the National Stadium
  • Real Madrid – Press Conference with coach Carlo Ancelotti and goalkeeper Keylor Navas in Hilton Hotel
  • Meet&Greet – exclusive meeting for selected group of fans with team players
  • Integrated communication in cooperation with Real Madrid and ACF Fiorentina representatives
  • Cooperation with Infront Sports & Media agency including distribution Super Match transmission rights for foreign media